Measuring the Success

• Premier use specifically developed hospitality event management software tools, supporting post event evaluation
• Premier has developed its own measurement tools
• Key measurement drivers:
  • Response/reaction of guests at the event supporting simple exit survey
  • Guest post event feedback forms
  • Improved value of relationships - measured, pre dining and post
  • Gains in business - measured tracked sales
  • Market research and word of mouth
  • Raising brand/corporate profile
  • Keeping relationships/customers happy
  • Employee rewards/morale
  • Networking

• Key Reasons for Hospitality

• Measuring the Success

• Key Strategic Drivers to Hospitality

• Benefits of Managing Hospitality Centrally