Tony Regan

Chief Operating Officer and Group Finance Director of the BrandAdvantage ( Premier Digital Partners) Network

Tony Regan

Tony has over 20 years International and Australasian experience in a number of commercial and financial roles within the marketing services/media and other service industries.

Tony was one of the Founding Partners of the current BrandAdvantage / Premier Global Network and holds a key Commercial and Financial role across all the Group Companies. Most recently Tony has driven the commercial and Financial aspects of the Premier Events Group Global Olympic programs and headed up the financial and operational aspects of the Group Businesses in Australasia and International markets.

The recent expansion of the Group into Digital Media businesses has seen another expansion of the focus and an exciting evolution of the Groups Marketing Services businesses and the growing Digital Media businesses under the group umbrella.

Prior to the founding of the Group in 2003, Tony held senior Financial and Operational Roles within the Carat Sponsor Services Australasia business as well as the Carat New Zealand Media business.

Tony's experience is in bringing strong and highly specialised financial and commercial disciplines into strongly diversified marketing services businesses and thereby linking these disciplines with the key Sales and Marketing success of the businesses.

Tony's involvement also stretches across the development and control of significant aspects of major projects and events such as the groups substantial client involvement around the Beijing Olympics, Melbourne 2006 Commonwealth Games, Rugby World Cup 2003 and 2007, Sydney 2000 Olympics and the America's Cup held in Auckland in 2000.

From a client consultancy, sponsorship measurement and delivery viewpoint, he is also in the development and implementation of commercially positive, intuitive and innovative solutions for clients marketing needs with a core focus on achieving strong financial returns and return on investment for clients. He is versed with a detailed understanding of the importance of measuring Sponsorship values and outcomes and has a detailed understanding of the BA Proprietary Tools suite.

 
 
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