John Elliott

Director, Australia

John Elliott

John has been involved in the sports and events marketing business for over 20 years. Engaged by SOCOG, he was responsible for the marketing and promotions program of the 40 Olympic Test Events and was the Venue Manager for the Road Cycling at both the Sydney 2000 Olympic Games and Paralympic Games.

John founded sports and event marketing companies Javelin Communications and Kookaburra Event Marketing and has been Managing Director of both.

John has an enviable and proven track record having worked with SOCOG, the Australian Olympic Committee, Australian Commonwealth Games Association, Australian Rugby Union, Australian Swimming, Athletics Australia, Australian Weightlifting and Australian Hockey just to name a few. His corporate clients have also been extensive, as are his Government contacts.

His experience and hands-on involvement across all facets of the Sports Marketing and events industry are fully comprehensive and include marketing and sponsorship, event management, promotion, communications (public relations and media management) hospitality, incentives, athlete management, licensing and merchandising.

His most recent assignments have included - Athletics Australia's director of the Sydney Marathon Festival, and working with APP Events on the marketing of the Volvo Ocean Race Sydney Stopover and Beef Australia 2003 Expo in Rockhampton. Marketing consultant to the Olympic venues of the Sydney International Tennis Centre and Dunc Gray Velodrome for the World Cup Classic cycling events now staged annually.

 
 
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